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Alternative Market Research Methods

By: Alison Lawson (Author)

Extended Catalogue

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9781138843721

Publisher: Taylor & Francis Ltd

Publication Date: Sep 15th, 2016

Weight: 494 grams

Dimension: 23.70 x 15.70 x 2.60 cms

Category: Market research

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Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

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