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American Automobile Advertising, 1930-1980

By: Heon Stevenson (Author)

Publisher Out of Stock

Ksh 8,100.00

Format: Hardback or Cased Book

ISBN-13: 9780786436859

Publisher: McFarland & Co Inc

Publication Date: Oct 20th, 2008

Weight: 942 grams

Dimension: 28.90 x 22.30 x 2.10 cms

Category: Advertising

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Provides history of American automobile advertising over a half-century span, beginning with the entrenchment of the ""Big Three"" automakers during the Depression and concluding with the fuel crisis of the 1970s and early 1980s. This text traces the development of principal elements in American automobile advertising.

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