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An Overview of the Public Relations Function

By: Shannon A. Bowen (Author) , Brad Rawlins (Author) , Thomas Martin (Author)

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Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606490990

Publisher: Business Expert Press

Publication Date: May 16th, 2010

Weight: 302 grams

Dimension: 22.90 x 15.20 x 0.90 cms

Category: Public relations

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Provides an executive overview of public relations with a focus on what managers need to know to master the function quickly and effectively. In this title, the author brings the topic of public relations management our research and academic knowledge in the areas of business management and strategy, marketing, public relations, and more.

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