Answering the Ultimate Question : How Net Promoter Can Transform Your Business
Book Details
Format
Hardback or Cased Book
ISBN-10
0470260696
ISBN-13
9780470260692
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 5th, 2008
Print length
320 Pages
Weight
522 grams
Dimensions
23.60 x 16.00 x 2.90 cms
Product Classification:
Sales & marketing
Ksh 4,150.00
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"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
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