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Antecedents and Outcomes of Employee-Based Brand Equity

By: Muhammad Waseem Bari (Author) , Muhammad Abrar (Author) , Emilia Alaverdov (Author)

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Ksh 66,950.00

Format: Hardback or Cased Book

ISBN-13: 9781668436219

Publisher: IGI Global

Publication Date: Jun 30th, 2022

Dimension: 27.90 x 21.60 x 63.30 cms

Category: Personnel & human resources management

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Explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective.

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