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Appeals in Modern Rhetoric

By: M.Jimmie Killingsworth (Author)

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Ksh 11,350.00

Format: Paperback or Softback

ISBN-13: 9780809326631

Publisher: Southern Illinois University Press

Publication Date: Sep 30th, 2005

Category: Semantics, discourse analysis, etc

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Introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach the author uses common, accessible language to explain the concept of the rhetorical appeal.

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