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Applied Psychology
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Applied Psychology : Actively Caring for People

Book Details

Format Hardback or Cased Book
ISBN-10 1107071666
ISBN-13 9781107071667
Publisher Cambridge University Press
Imprint Cambridge University Press
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 24th, 2016
Print length 708 Pages
Weight 1,212 grams
Dimensions 23.80 x 16.20 x 3.90 cms
Ksh 12,550.00
Manufactured on Demand 0 in stock

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Integrating humanism and behaviorism, this volume presents evidence-based techniques for improving health, safety, and well-being in all walks of life.
This volume demonstrates how readers can become more effective parents, teachers, students, coaches, managers, or work supervisors, while also gaining practical skills to enhance their self-motivation, communication skills, and intervention acumen. The first eight chapters explain evidence-based principles from applied behavioral science (ABS) that can be used to improve the human dynamics of any situation involving behavior. Fundamentals from humanism are integrated strategically to show how an ABS intervention can be more acceptable, influential, and sustainable. The following twelve chapters detail the deployment of ABS interventions to optimize performance in a wide variety of fields, including occupational and transportation safety, quantity and quality of organizational work behavior, healthcare, athletic coaching, parenting, pre-school and college education, environmental sustainability, and the control of obesity and alcohol abuse. Applied Psychology provides a thorough review of the latest research in relation to these domains and explores issues for future investigation.

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