Architecting Enterprise : Managing Innovation, Technology, and Global Competitiveness
by
. Rajagopal
Book Details
Format
Hardback or Cased Book
ISBN-10
113736677X
ISBN-13
9781137366771
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 21st, 2014
Print length
318 Pages
Weight
538 grams
Dimensions
22.50 x 14.70 x 2.40 cms
Ksh 14,050.00
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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
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