Architecting Experience: A Conversion Science Handbook (Second Edition)

Name: Architecting Experience: A Conversion Science Handbook (Second Edition)
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789811220104
Price: 6300 KES
Availability: OutOfStock
ISBN: 9789811220104

Second Edition

by Scot R Wheeler

Book Details

Format Paperback / softback

Book Series Advances and Opportunities with Big Data and Analytics

ISBN-10 9811220107

ISBN-13 9789811220104

Edition Second Edition

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 20th, 2020

Print length 290 Pages

Weight 430 grams

Dimensions 15.30 x 22.70 x 1.90 cms

Product Classification: Market research

KSh 6,300.00

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This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader''s ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Get Architecting Experience: A Conversion Science Handbook (Second Edition) by Scot R Wheeler at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has 290 pages.