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Atmospheric Turn in Culture and Tourism
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Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

Book Details

Format Hardback or Cased Book
ISBN-10 1838670718
ISBN-13 9781838670719
Publisher Emerald Publishing Limited
Imprint Emerald Publishing Limited
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 29th, 2019
Print length 360 Pages
Weight 583 grams
Dimensions 22.90 x 15.20 x 2.30 cms
Ksh 18,000.00
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Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.

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