Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Book Details
Format
Hardback or Cased Book
ISBN-10
1838670718
ISBN-13
9781838670719
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2019
Print length
360 Pages
Weight
583 grams
Dimensions
22.90 x 15.20 x 2.30 cms
Product Classification:
Sales & marketingTourism industryHospitality industry
Ksh 18,000.00
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Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
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