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Audiovisual Tourism Promotion
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Audiovisual Tourism Promotion : A Critical Overview

2021 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 9811664099
ISBN-13 9789811664090
Edition 2021 ed.
Publisher Springer Verlag, Singapore
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 4th, 2022
Print length 270 Pages
Weight 484 grams
Dimensions 21.90 x 15.50 x 2.20 cms
Ksh 21,600.00
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This book deploys the concept of ‘audiovisual tourism promotion’ to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials.

This book deploys the concept of ''audiovisual tourism promotion'' to account for the promotional functions performed by a vast array of diverse media texts including tourism films, feature films, digital videos conceived for online circulation, video games and TV commercials. From this point of view, this volume fills a major gap in the literature by providing the first comprehensive critical overview of audiovisual tourism promotion as a distinct media field. In this book, the study of audiovisual tourism promotion is characterised by an interdisciplinary approach which combines film studies, media studies, human geography, sociology, tourism studies, history, postcolonial and gender studies. This book will appeal to a wide range of students and scholars from different disciplines.


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