Basics Advertising 02

Name: Basics Advertising 02
Brand: Bloomsbury Publishing PLC
SKU: 9782940411214
Price: 5200 KES
Availability: OutOfStock
ISBN: 9782940411214

by Mr Nik Mahon

Book Details

Format Paperback / softback

Book Series Basics Advertising

ISBN-10 2940411212

ISBN-13 9782940411214

Publisher Bloomsbury Publishing PLC

Imprint AVA Publishing SA

Country of Manufacture GB

Country of Publication GB

Publication Date Jun 1st, 2010

Print length 184 Pages

Weight 342 grams

Dimensions 22.90 x 16.40 x 1.70 cms

Product Classification: Advertising

KSh 5,200.00

Currently unavailable 0 in stock

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A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

Art Direction examines the key techniques, approaches and ''secrets'' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Get Basics Advertising 02 by Mr Nik Mahon at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has 184 pages.