Basics Advertising 02
by
Mr Nik Mahon
Book Details
Format
Paperback / Softback
Book Series
Basics Advertising
ISBN-10
2940411212
ISBN-13
9782940411214
Publisher
Bloomsbury Publishing PLC
Imprint
AVA Publishing SA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 1st, 2010
Print length
184 Pages
Weight
342 grams
Dimensions
22.90 x 16.40 x 1.70 cms
Product Classification:
Advertising
Ksh 5,200.00
Manufactured on Demand
0 in stock
Delivery Location
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Quality
Fast
A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.
Art Direction examines the key techniques, approaches and ''secrets'' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Get Basics Advertising 02 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Bloomsbury Publishing PLC and it has pages.
