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Bayesian Statistics and Marketing

By: USA) Rossi Peter E. (University of Chicago (Author) , USA) Allenby Greg M. (Ohio State University (Author) , USA) McCulloch Rob (University of Chicago (Author)

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Ksh 15,250.00

Format: Hardback or Cased Book

ISBN-13: 9780470863671

Publisher: John Wiley & Sons Inc

Publication Date: Oct 28th, 2005

Weight: 774 grams

Dimension: 17.70 x 25.30 x 2.60 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems.

Get Bayesian Statistics and Marketing by Peter E. (University of Chicago, USA) Rossi at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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