Behavioral Economics For Dummies
Book Details
Format
Paperback / Softback
ISBN-10
1118085035
ISBN-13
9781118085035
Publisher
John Wiley & Sons Inc
Imprint
For Dummies
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Mar 27th, 2012
Print length
384 Pages
Weight
688 grams
Dimensions
23.30 x 18.80 x 2.10 cms
Product Classification:
Behavioural economics
Ksh 3,000.00
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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
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