Behavioural economics

Misbehaving

Household Finance

Handbook of Organizational Performance, Volume I

Behavioral Economics

Marketing and Customer Loyalty

Nudging Green: Behavioral Economics and Environmental Sustainability

Eine wertebasierte Typologie der Markenliebe

Financial Capability in der Kunde-Bank-Beziehung

Intramarkenimagekonfusion

How to Make Boards Work

Rational Investing

Value Creation and the Internet of Things

Approximating Prudence

Rethinking Consumer Data and Behavior

The Hidden Dynamics of Path Dependence

Household Finance

Nudging towards Health

Dynamic Capabilities

The Manipulation of Choice

Luxury, Lies and Marketing

Leading Value Creation

Quick Guide Bitcoin

Marketing Food Brands

Akzeptanz von digitalen Zahlungsdienstleistungen

The Financial Consequences of Behavioural Biases

When Co-Creation Leads to Love

Sustainable Consumption and Production, Volume I

Der Wert von Nutzerinformationen aus Anbieter- und Nutzerperspektive

Markennarrative in der Unternehmenskommunikation

Künstliche Intelligenz und Intuition

Der Glücksspielmarkt aus Nachfragersicht

Wirkung von Private Label Brands auf Retailer Brands

Gift-Giving, Gift-Taking und Gift-Exchange zur Gewinnung von Freiwilligen

Sustainable Consumption and Production, Volume II

The Message of Hosea – Love To The Loveless

Once Upon a Deal…

Monetäre Anreize in Kundenkartenprogrammen

The Future of Employment Relations

Corporate Social Responsibility aus Nachfragersicht

Corporate Nudging

Kongruenz in der Crossmedia-Kommunikation

Economics and Social Conflict

Events und Marke

Responsible Consumption and Sustainability

Islamic Finance

An Experimental Economic Analysis of Banker Behavior

Stress in the Spotlight

Power and Influence

Eco-Innovations in Emerging Markets

Emotionale Ansteckung in technologiebasierten Serviceinteraktionen