Behavioral Economics for Tourism : Perspectives on Business and Policy in the Travel Industry
Book Details
Format
Paperback / Softback
ISBN-10
0128138084
ISBN-13
9780128138083
Publisher
Elsevier Science Publishing Co Inc
Imprint
Academic Press Inc
Country of Manufacture
NL
Country of Publication
GB
Publication Date
Oct 1st, 2020
Print length
278 Pages
Weight
454 grams
Dimensions
15.20 x 22.90 x 2.00 cms
Product Classification:
Behavioural economicsTourism industry
Ksh 28,250.00
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Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations.
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