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Behavioural Economics: A Very Short Introduction

By: University of Technology Sydney) Baddeley Professor in Economics and Associate Dean (Research and Development) Michelle (Professor in Economics and Associate Dean (Research and Development) (Author)

9 in stock

Ksh 1,600.00

Format: Paperback or Softback

ISBN-13: 9780198754992

Publisher: Oxford University Press

Publication Date: Jan 26th, 2017

Weight: 152 grams

Dimension: 17.30 x 11.80 x 1.00 cms

Category: Behavioural theory (Behaviourism)

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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Get Behavioural Economics: A Very Short Introduction by Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Associate Dean (Research and Development), University of Technology Sydney) Baddeley at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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