Beyond Mobile : People, Communications and Marketing in a Mobilized World
1st ed. 2002
Book Details
Format
Paperback / Softback
ISBN-10
1349430900
ISBN-13
9781349430901
Edition
1st ed. 2002
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2002
Print length
262 Pages
Product Classification:
EconomicsBusiness strategyManagement & management techniquesSales & marketing
Ksh 8,100.00
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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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