Scenario Planning : The Link Between Future and Strategy
Softcover reprint of the original 1st ed. 2003
Book Details
Format
Paperback / Softback
ISBN-10
1349431974
ISBN-13
9781349431977
Edition
Softcover reprint of the original 1st ed. 2003
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2003
Print length
180 Pages
Ksh 8,100.00
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Quality
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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