Beyond the Familiar : Long-Term Growth through Customer Focus and Innovation
Book Details
Format
Hardback or Cased Book
ISBN-10
0470976314
ISBN-13
9780470976319
Publisher
John Wiley & Sons Inc
Imprint
Jossey-Bass Inc.,U.S.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 11th, 2011
Print length
192 Pages
Weight
408 grams
Dimensions
23.60 x 15.20 x 2.20 cms
Product Classification:
Customer services
Ksh 3,700.00
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Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.
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