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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications - 2019 ed.

By: (Edited by) Marianna Sigala , (Edited by) Mike Thelwall , (Edited by) Roya Rahimi

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Ksh 27,000.00

Format: Hardback or Cased Book

ISBN-10: 9811363382

ISBN-13: 9789811363382

Edition: 2019 ed.

Publisher: Springer Verlag, Singapore

Imprint: Springer Verlag, Singapore

Country of Manufacture: SG

Country of Publication: GB

Publication Date: Mar 8th, 2019

Print length: 223 Pages

Product Classification: Business mathematics & systems
Tourism industry
Hospitality industry
Databases

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This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.

The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

Get Big Data and Innovation in Tourism, Travel, and Hospitality by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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