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Big Data in Small Business

By: Carsten Lund Pedersen (Author) , Adam Lindgreen (Author) , Thomas Ritter (Author)

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Ksh 7,150.00

Format: Paperback or Softback

ISBN-13: 9781035306787

Publisher: Edward Elgar Publishing Ltd

Publication Date: Sep 9th, 2022

Category: Knowledge management

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This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.

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