Brainjacking : The Science of Influence and Manipulation

Name: Brainjacking
Brand: Icon Books
SKU: 9781837731510
Price: 2000 KES
Availability: InStock
ISBN: 9781837731510

by Brian Clegg

Book Details

Format Paperback / softback

ISBN-10 1837731519

ISBN-13 9781837731510

Publisher Icon Books

Imprint Icon Books

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 12th, 2026

Print length 288 Pages

Weight 228 grams

Dimensions 12.90 x 19.80 x 2.00 cms

Product Classification: Neurology & clinical neurophysiology Neurology and clinical neurophysiology Popular science Coping with / advice about illness and specific health conditions Coping with illness & specific conditions Dreams & their interpretation Dreams and their interpretation

KSh 2,000.00

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Brainjacking takes us on a journey through advertising and marketing''s attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence.With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Get Brainjacking by Brian Clegg at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Icon Books and it has 288 pages.