Brainjacking : The Science of Influence and Manipulation
by
Brian Clegg
Book Details
Format
Paperback / Softback
ISBN-10
1837731519
ISBN-13
9781837731510
Publisher
Icon Books
Imprint
Icon Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 12th, 2026
Print length
288 Pages
Weight
228 grams
Dimensions
12.90 x 19.80 x 2.00 cms
Ksh 2,000.00
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Brainjacking takes us on a journey through advertising and marketing''s attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence.With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
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