Brand Aid : Brand Power at the Heart of Your Business
Book Details
Format
Paperback / Softback
ISBN-10
8131910830
ISBN-13
9788131910832
Publisher
B Jain Publishers Pvt Ltd
Imprint
B Jain Publishers Pvt Ltd
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Sep 13th, 2011
Print length
204 Pages
Weight
274 grams
Dimensions
14.30 x 21.50 x 1.10 cms
Product Classification:
Sales & marketing
Ksh 1,200.00
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Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with the customer.
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