Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Book Details
Format
Hardback
ISBN-10
1403946418
ISBN-13
9781403946416
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 23rd, 2004
Print length
258 Pages
Product Classification:
Sales & marketingSales and marketing
KSh 16,200.00
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0 in stock
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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Get Brand Choice by A. Woodside, Randolph J. Trappey at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave USA and it has 258 pages.
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