Brand Driven : The Route to Integrated Branding Through Great Leadership
Book Details
Format
Hardback or Cased Book
ISBN-10
0749437979
ISBN-13
9780749437978
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2003
Print length
288 Pages
Weight
288 grams
Dimensions
36.60 x 15.20 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 5,400.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Focus every employee's actions on delivering brand promise and adopt the necessary tools for integrating the entire organization with the brand, using an Integrated Branding model applicable to any business.
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