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Brand Failures

By: Matt Haig (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780749462994

Publisher: Kogan Page Ltd

Publication Date: May 3rd, 2011

Weight: 338 grams

Dimension: 21.20 x 17.30 x 1.40 cms

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Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.

Get Brand Failures by Matt Haig at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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