Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
2 Revised edition
by
Matt Haig
Book Details
Format
Paperback / Softback
ISBN-10
074946299X
ISBN-13
9780749462994
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2011
Print length
256 Pages
Weight
338 grams
Dimensions
21.20 x 17.30 x 1.40 cms
Product Classification:
Sales & marketing
Ksh 5,500.00
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Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Get Brand Failures by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
