Brand Journalism
by
Andy Bull
Book Details
Format
Paperback / Softback
ISBN-10
0415638100
ISBN-13
9780415638104
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 17th, 2013
Print length
278 Pages
Weight
430 grams
Dimensions
23.30 x 15.70 x 1.60 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 9,550.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
Get Brand Journalism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
