Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Springer Proceedings in Business and Economics
ISBN-10
3030958086
ISBN-13
9783030958084
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 29th, 2022
Print length
258 Pages
Product Classification:
Occupational & industrial psychologyEconomicsSales & marketingCustomer services
Ksh 27,000.00
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The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
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