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Brand Management

By: Francesca Dall'Olmo Riley (Author)

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Ksh 172,150.00

Format: Hardback or Cased Book

ISBN-13: 9781848602083

Publisher: SAGE Publications Ltd

Publication Date: Dec 4th, 2009

Weight: 3430 grams

Dimension: 24.20 x 16.60 x 13.40 cms

Category: Sales & marketing management

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This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still unresolved issues and the contemporary challenges faced by brands and by their managers.

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