Brand Revolution : Rethinking Brand Identity
by
M. Sicard
Book Details
Format
Hardback
ISBN-10
1137019484
ISBN-13
9781137019486
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 9th, 2012
Print length
171 Pages
Weight
424 grams
Dimensions
23.80 x 16.40 x 1.60 cms
Product Classification:
Business strategySales & marketingSales and marketing
KSh 8,100.00
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0 in stock
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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Get Brand Revolution by M. Sicard at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 171 pages.
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