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Branding Japanese Food

By: Katarzyna J. Cwiertka (Author) , Yasuhara Miho (Author) , Robert Ji-Song Ku (Author)

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Ksh 8,100.00

Format: Paperback or Softback

ISBN-13: 9780824889722

Publisher: University of Hawai'i Press

Publication Date: Jan 30th, 2021

Weight: 318 grams

Dimension: 22.80 x 20.00 x 2.00 cms

Category: Asian history

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The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

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