Breaking Up America : Advertisers and the New Media World
by
Joseph Turow
Book Details
Format
Hardback
ISBN-10
0226817490
ISBN-13
9780226817491
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 1997
Print length
256 Pages
Weight
482 grams
Dimensions
2.30 x 1.60 x 0.20 cms
Product Classification:
AdvertisingMarket researchAdvertising industry
KSh 14,400.00
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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.
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