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Breakthrough Nonprofit Branding

By: Jocelyne Daw (Author) , Carol Cone (Author)

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Ksh 7,850.00

Format: Hardback or Cased Book

ISBN-13: 9780470286913

Publisher: John Wiley & Sons Inc

Publication Date: Nov 9th, 2010

Weight: 542 grams

Dimension: 23.50 x 15.90 x 3.00 cms

Category: Charities, voluntary services & philanthropy

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* The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.

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