Breakthrough Zone : Harnessing Consumer Creativity for Business Innovation
Book Details
Format
Hardback or Cased Book
ISBN-10
0470855398
ISBN-13
9780470855393
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 30th, 2003
Print length
256 Pages
Weight
652 grams
Dimensions
25.20 x 19.50 x 2.00 cms
Product Classification:
Customer services
Ksh 7,750.00
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A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity.
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