Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't
1st ed.
Book Details
Format
Paperback / Softback
ISBN-10
1484228049
ISBN-13
9781484228043
Edition
1st ed.
Publisher
APress
Imprint
APress
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 22nd, 2017
Print length
156 Pages
Weight
278 grams
Dimensions
15.60 x 23.60 x 1.80 cms
Product Classification:
Sales & marketing managementSales and marketing managementPublic relations
Ksh 4,500.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Learn how to sell online. Real-world case studies and market insights from the world''s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.
Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today''s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.
What You''ll Learn
Learn the best practices in e-commerce of the world''s leading brands and how to:
- Make the transition from selling in-store to selling (and winning) online
- Conduct online brand audits to pinpoint opportunities for improvement
- Increase brand equity through high-quality content
- Maximize onine sales by understanding the key metrics you need to measure and optimize
Who This Book Is For
Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients
Get Bricks to Clicks by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by APress and it has pages.
