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Building Donor Loyalty

By: Adrian (Centre Voluntary Sector Management) Sargeant (Author) , England) Jay Elaine (Devon (Author)

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Ksh 8,550.00

Format: Paperback or Softback

ISBN-13: 9781118085868

Publisher: John Wiley & Sons Inc

Publication Date: Apr 1st, 2011

Weight: 440 grams

Dimension: 19.10 x 23.70 x 1.20 cms

Category: Non-profitmaking organizations

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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.

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