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Building Your Direct Mail Program

By: CA) Lister Gwyneth J. (University of San Francisco (Author)

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Ksh 5,750.00

Format: Paperback or Softback

ISBN-13: 9780787955298

Publisher: John Wiley & Sons Inc

Publication Date: Apr 20th, 2001

Weight: 181 grams

Dimension: 27.40 x 20.60 x 0.80 cms

Category: Sales & marketing management

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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results.

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