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Business Across Cultures

By: Fons (Trompenaars Hampden-Turner) Trompenaars (Author) , Peter (International Business at Anglia Business School) Woolliams (Author)

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Ksh 3,050.00

Format: Paperback or Softback

ISBN-13: 9781841124742

Publisher: John Wiley and Sons Ltd

Publication Date: Dec 19th, 2003

Weight: 554 grams

Dimension: 23.20 x 15.90 x 2.00 cms

Category: Ethnic minorities & multicultural studies (Class here: Race relations)

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While providing an overview of other titles in the Culture for Business series, this book presents a cross--cultural perspective on how companies meet the diverse needs of customers, investors and employees. The authors introduce the main ideas in business in a multicultural context and explain how they all fit together.

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