Business and Management of Ocean Cruises
Book Details
Format
Hardback or Cased Book
ISBN-10
1845938453
ISBN-13
9781845938451
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2011
Print length
296 Pages
Weight
820 grams
Dimensions
24.90 x 17.70 x 2.50 cms
Product Classification:
Management & management techniquesTourism industryHospitality industry
Ksh 16,050.00
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Combining social, technological and natural systems to form its products, cruise tourism is an area of increasing study; with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to address managerial challenges related to ocean cruises
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.
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