Providing a solid foundation in business fundamentals, this guide explores management, marketing, finance, operations and ethics through engaging case studies and real-world examples. It equips students with essential principles and practices to navigate today’s dynamic global markets.
The goal of this book is to provide a foundational understanding of the core aspects of business. It covers a wide range of topics including management, marketing, finance, operations, and ethics. The book is designed to introduce students to the fundamental principles and practices of business, preparing them for more advanced studies. Through case studies and real-world examples, the book demonstrates how businesses operate in today's global environment. It is ideal for introductory business courses at the undergraduate level.
Get Business Essentials by John Ericson A. Policarpio at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Arcler Press and it has 277 pages.
Our digital collection is currently being curated to ensure the best possible reading experience on Werezi. We'll be launching our Ebooks platform shortly.
Your privacy, your choice
Make Werezi work for you
We use essential cookies for your cart and sign-in. With your permission, optional cookies help us understand how Werezi is used and improve your book recommendations.
Essential cookies are always active. Optional analytics stay off unless you choose Allow all.