Business Essentials
Book Details
Format
Paperback / Softback
ISBN-10
1779562780
ISBN-13
9781779562784
Publisher
Arcler Press
Imprint
Delve Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 31st, 2026
Print length
277 Pages
Product Classification:
Business & managementBusiness and Management
Ksh 17,300.00
Werezi Extended Catalogue
0 in stock
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Quality
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Providing a solid foundation in business fundamentals, this guide explores management, marketing, finance, operations and ethics through engaging case studies and real-world examples. It equips students with essential principles and practices to navigate today’s dynamic global markets.
The goal of this book is to provide a foundational understanding of the core aspects of business. It covers a wide range of topics including management, marketing, finance, operations, and ethics. The book is designed to introduce students to the fundamental principles and practices of business, preparing them for more advanced studies. Through case studies and real-world examples, the book demonstrates how businesses operate in today's global environment. It is ideal for introductory business courses at the undergraduate level.
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