Business for Punks : Break All the Rules – the BrewDog Way
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START A REVOLUTION NOT A BUSINESS
Don''t waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world''s fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances (''chase down every cent, pimp every pound'') to marketing (''lead with the crusade, not the product'') this is an anarchic, indispensable guide to thriving on your own terms.
''Indispensable tips for a fledgeling entrepreneur with a bright idea'' The Times
Get Business for Punks by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Books Ltd and it has pages.
