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Business to Business Marketing

By: Wim Biemans (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780077121891

Publisher: McGraw-Hill Education - Europe

Publication Date: Mar 16th, 2010

Weight: 826 grams

Dimension: 26.20 x 19.60 x 2.30 cms

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Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

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