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Campaigning to the New American Electorate

By: Marisa Abrajano (Author)

Extended Catalogue

Ksh 4,600.00

Format: Paperback or Softback

ISBN-13: 9780804768962

Publisher: Stanford University Press

Publication Date: Apr 24th, 2010

Dimension: 22.90 x 15.20 x 29.50 cms

Category: Elections & referenda

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Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

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