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Case Studies in Marketing Management

By: S.L. Gupta (Author) , R.K. Suri (Author)

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Ksh 9,550.00

Format: Hardback or Cased Book

ISBN-13: 9788182742901

Publisher: Pentagon Press

Publication Date: May 30th, 2007

Dimension: 24.00 x 16.00 x 66.00 cms

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Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management.

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