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Cases in Consumer Behaviour

By: Netherlands) Antonides Rotterdam Gerrit (Erasmus University (Author) , Netherlands) van Raaij Rotterdam W. Fred (Erasmus University (Author)

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Ksh 11,800.00

Format: Paperback or Softback

ISBN-13: 9780471987819

Publisher: John Wiley & Sons Inc

Publication Date: Apr 28th, 1999

Weight: 284 grams

Dimension: 22.50 x 15.20 x 1.10 cms

Category: Market research

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A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".

Get Cases in Consumer Behaviour by Gerrit (Erasmus University, Rotterdam, Netherlands) Antonides at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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