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Cases on Emerging Market Responses to the COVID-19 Pandemic

By: Raj K. Kovid (Author) , Vikas Kumar (Author)

Manufacture on Demand

Ksh 49,700.00

Format: Paperback or Softback

ISBN-13: 9781668435052

Publisher: IGI Global

Publication Date: Jun 30th, 2022

Dimension: 27.90 x 21.60 x 63.30 cms

Category: Market research

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Presents a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. The book highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic.

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