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Cases on Social Justice in China and Perspectives on Chinese Brands

By: Youssef El Haoussine (Author) , Lulu Wang (Author)

Manufacture on Demand

Ksh 44,300.00

Format: Paperback or Softback

ISBN-13: 9781668449561

Publisher: IGI Global

Publication Date: Jan 31st, 2023

Dimension: 27.90 x 21.60 x 36.30 cms

Category: Market research

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Proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected.

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