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Challenges and Opportunities for Change in Food Marketing to Children and Youth

By: Institute of Medicine (Author) , Food and Nutrition Board (Author) , Standing Committee on Childhood Obesity Prevention (Author)

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Ksh 6,750.00

Format: Paperback or Softback

ISBN-13: 9780309269537

Publisher: National Academies Press

Publication Date: Jun 14th, 2013

Weight: 148 grams

Dimension: 15.40 x 22.80 x 1.10 cms

Category: Advertising & society

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Documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. This title notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; and are of low nutritional value.

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