Chinese Consumers : Exploring the World's Largest Demographic
Softcover Reprint of the Original 1st 2019 ed.
by
Ashok Sethi
Book Details
Format
Paperback / Softback
ISBN-10
981134292X
ISBN-13
9789811342929
Edition
Softcover Reprint of the Original 1st 2019 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2018
Print length
230 Pages
Product Classification:
Occupational & industrial psychologyEconomicsMarket research
Ksh 16,200.00
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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
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